A personalized meal-planning and recipe app. Built to help you move toward the way of eating you want to try.
Product Design Mobile App Interactive Course
Meet Amit, who we designed it for
Amit is driven and curious, and holds herself to her own deadlines. She's taken up yoga and meditation, and she's always wanted to eat vegan, but she never knew where to start or how to find the time for it. The pain point isn't wanting to eat well. It's not knowing where to begin, and not having room in a busy week to work it out.
Better Eater is a helper for the transition itself. It supports whichever way of eating you want to try, whether that's vegan, vegetarian, keto, or something else, and makes cooking easy at any level, as part of your life.
Co-designed with Yuval Sa'ar as a team project for a Shenkar course. We both worked across the persona, wireframes, visual design, branding, and the prototype.
From plan to plate
From choosing how often to cook, to a plan for the week, to following along in the kitchen, one step at a time.
Set your pace
Choose how often to cook, from every day to every seven days. The recommended option is a bigger batch every three days, to save time and stay on track.
Get a weekly plan
A recommended breakfast, lunch, and dinner for each day, with time, taste, and difficulty at a glance, and a shortcut to add every ingredient to the shopping list.
Come back to what's next
A greeting, the progress so far, and the next meals waiting, each one tap away from Start Cooking.
See the recipe
Time, difficulty, servings, and step-by-step instructions, ending in a single Start Cooking button.
Cook along
A captioned video of each step, with the ingredients and instructions right beside it.
Jump between steps
Full-screen chapters like Prep, Bake, and Roast, so it's easy to skip ahead or replay a step without losing your place.
Three decisions, one goal
Every choice serves one goal: an easy move toward the way you want to eat, not a diet.
We recommend cooking every three days
The cooking-frequency scale runs from every day to once a week. The middle, every three days, makes a bigger batch that saves time and stays realistic for a student who also works.
Every step comes with a video
Written steps are there, but the video lets you copy an expert cooking, so a beginner can learn an easy and proper way to do it.
Green, because it's calm
Green felt natural, fresh, friendly, and calming. It keeps Better Eater a helper for changing how you eat, and makes the process feel easy.
