A character
with purpose
Alutit is an illustrated character designed for Alut, The Israeli Society for Children and Adults with autism. The character was designed for the recruitment department, to give a warm, colorful, and recognizable face across social media, video, print and merchandise.
Character Design Illustration Social Media Recruitment Merchandise
Building presence through character
Alut’s recruitment social media wasn’t working. It had no point of view and read like a noticeboard for job openings, and little else.
Alutit was inspired by the recruitment coordinators, their warmth and bubbly energy. I combined that with Alut’s own colors to build a character who is happy, bright and simple. She became the face of Alut’s social media. She helps most with the many roles we hire for, especially health professionals who work with children. She also makes Alut feel more approachable when we talk about adults with autism.
Recruitment videos for social media
Before I took over the page’s content, our reels reached around 73 views. Now they regularly reach 1,500, and up to 3,500.
Where Alutit appears
Alutit appears in recruitment flyers, social media, merch and internal messaging
And the success of it all
A constant weekly influx of applicants comes through our social media presence, with more than 43 hires coming directly from the Alutit page.
